top of page

Meet Us At Midnights 💫

Written By: Gracie Magguilli


Midnights tells “the stories of 13 sleepless nights scattered throughout [Taylor Swift’s] life,” and well Midnights sure did live up to its name because no one slept last week. Midnights is Taylor’s 10th studio album and Swifties love it! Between buying the vinyl, watching music videos, and waiting to see what Taylor does next, it’s enough to keep fans awake for the next 13 nights. Wondering what Taylor’s been up to since the album dropped? Look no further! We’ve got it covered. We’re taking you through everything that’s happened during Midnights Release Week! ✨



Midnights Mayhem With Me on TikTok


Taylor abandoned her usual marketing strategies for Midnights and was very direct with her fans this time. Swift usually drops easter eggs and clues for fans to figure out what’s coming next. Sometimes she’ll even drop full albums (I’m looking at you Folklore and Evermore) but not for Midnights. Taylor took to TikTok and for the past few weeks has been releasing a track title each day at exactly midnight. She picked which track to release by pulling a bingo ball and just those 13 videos alone amassed 74 million views on TikTok. Fans started theorizing about what each song could be referencing and were hyped to know every track on Midnights….well almost every track. 📱







A “Special Very Chaotic Surprise”

Before we met Taylor at midnight on the 21st, she released a “Midnights Manifesto" on TikTok and Instagram. It features a planner where Swift tells us everything coming up for the album’s release. This planner included a "Special Very Chaotic Surprise" just three hours after the album dropped. At exactly 3 am, Taylor released Midnights (3am Edition). This version included 7 new tracks and Taylor took to Instagram to tell fans all about it. “Surprise! I think of Midnights as a complete concept album, with those 13 songs forming a full picture of the intensities of that mystifying, mad hour,” she wrote on Instagram. “However! There were other songs we wrote on our journey to find that