Why We Created WTB For Artists Socials 💜

Written by: Kiri Hassinger

Here at the With the Band, we highly value connection. Our mission is to help both fans and artists feel like they are a part of something bigger than themselves. When it comes to fans, this can mean connecting with a fan community or engaging in large fan projects. As fans ourselves, we understand fans. This is why most of our social media platforms are fan-focused. But artist connection is just as important as fan connection. That’s why we’ve started our WTB for Artists socials! 💁‍♀️

In the past, we've uploaded some “artist-facing” blogs and YouTube videos. You may have seen these! Blogs like "Understanding Fan Communities” and “What Are The Benefits of a Fan Club?” are great resources for artists who are looking to start building that close relationship with their fan base, and our YouTube videos “How Fan Clubs Work” and “How To Build a Fan Community” are great introductions for artists who are looking to learn more about fan communities. However, we understand that sifting through all of the fan content may be inconvenient and time-consuming. We decided it would be best to put all of the “artist-facing” content in one place. 📲

If you head over to our Instagram page, @withthebandforartists, you’ll find that we’ve already posted a few videos about how to understand fans and what’s trending. Our TikTok page has less content right now, but both will soon be full of tips and tricks to help artists better engage, manage, and monetize their fan bases. Our goal is to keep the content on these pages helpful for artists and their teams, that way you spend less time searching for information and more time nurturing those fan/artist relationships! 🤍

We love helping artists connect with their fans, and one way we help foster that connection at With the Band is through fan projects! When we first started our blog back in 2019, we wrote a lot about the fan projects that we did. We've written about fan projects for all sorts of artists like Julia Michaels, Conan Gray, and BTS. However, we just so happened to have organized two pretty impactful projects for Kacey Musgraves and the Jonas Brothers. 🤗

On August 10, 2019, the Jonas Brothers played at Bridgestone Arena on their reunion tour. During their song “Comeback,” all 16,000 seats in the audience held up signs that read “Thank you for coming back to us.” This beautiful message not only encouraged connection between fans but also allowed the Jonas Brothers to see how much their fans love and appreciate them. None of this could have been done without the hard work of Sarah Beth Perry (the founder and CEO of WTB) and her amazing “comeback” team. As Nick Jonas said in response to the project, “An arena full of signs (organized by the fans) that read thank you for coming back had my eyes feeling a bit watery. We have the best fans in the world.” 🥰

When Kacey Musgraves came to Nashville, we just couldn’t hold back. This fan project involved the staff at WTB setting out red, orange, yellow, green, blue, and purple signs in specific sections of the arena. The fans were instructed to hold the colored paper up to their flashlights during the song “Rainbow.” This fan project we organized to celebrate Kacey Musgraves’ first performance headlining an arena, and we couldn’t have been happier to be a part of that. 🌈

At With the Band, we also have several Fan Crews! We’re currently working with artists like Maggie Rose, Dylan Scott, and Tayler Holder to connect them with their fans and build a healthy and happy fan community. If you’re an artist who’s looking to start a Fan Crew with us, we have plenty of resources on our website! Our Fan Crews allow artists to interact with their fans through posts, private messaging, virtual meet & greets, live streams, and more! Interactions like these are empowering to you as the artist, as well as to fans who are not only connecting with fellow fans but also with the artist that they love so much! 💜

Really, what we intend to do with these social media platforms is take the knowledge that we have about the inner and outer workings of fandoms and give it to artists in a convenient and easy-to-understand way. All for free! We want to help artists build up their fan base and learn how to create a sense of belonging within their fandoms. We hope that these socials remain helpful resources for all artists! You'll definitely want to head over to our Instagram and TikTok to learn more! ✨

If you want to get more involved in fan communities, join a Fan Crew or our awesome

weekly newsletter!